PR Releases

Keep it 100


Custom Tees by Rah Crawford—with serial number and collector’s name on each shirt

For Immediate Release
October 7, 2014

(New York) Keep it 100 is an urban expression which means to keep it 100% or “real”. Neo Pop artist and creative pioneer, Rah Crawford uses this phrase as the manifesto for his new collection of images that poke fun at the artworld’s blue chip status quo. Using a tongue-in-cheek approach, Rah’s images visualize comments he’s overheard while attending New York art fairs this season.

Rah Crawford’s Keep it 100 collection will be printed on American Apparel t-shirts. Each shirt will have a unique serial number alongside the collector’s name. “T-shirts are how popular culture expresses it’s feelings—we are walking billboards. It was the logical medium for this type of collection,” states Rah.

Requests to acquire the $119 collector tees can be sent to: dealer@rahcrawford.com Please submit your image choice, shirt size and the name to be printed on the shirt. All requests are processed and responded to within 24hrs.


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